Positive and Instructive Anti-smoking Messages Speak to Older Smokers

Findings from a focus group study suggest that messages with a positive frame that outline immediate and long-term benefits of cessation would be an effective approach for long-term smokers.

For more information: http://www.ncbi.nlm.nih.gov/pubmed/25653578?utm_source=Copy+of+Tobacco+Cessation+Digest+-+February+2015&utm_campaign=TC+Digest&utm_medium=email